These companies have different opinions on the reason why they reject links. 'I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.Īccording to Gary Illyes, auditing of links is not necessary for all websites at the present moment. This information was reported by Jennifer Slagg in the TheSEMPost blog. At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile.
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